Having the Internet at home is most normal in these times. If you haven't installed it yet, you should look at the huge offer of rates that allow you to use it to work, play, study... However, sometimes there...

Social media has become a lot more than just an entertainment platform where people will spend their free time. Now it is one of the top platforms for marketing your business and attracting more and more customers to your...

Digitization invites consumers to familiarize themselves with new consumption models. The way of selling has evolved throughout history, but this change has been accelerated in recent months of confinement. The retail sector is committed to omnichannel and stimulates adaptation to...

Direct communication with our customers or leads is an important pillar of the digital marketing strategy. However, it is a double-edged sword since we can fall into too invasive communication that produces the opposite effect to what we expect. In...

Creating valuable content for your audience is not just another option to grow your business. It is a key strategy to implement if you want to compete and survive in today's market. Such is its importance that 84% of...

2021 was a year of changes and challenges in marketing for companies that manage a B2B business system. The health crisis due to the COVID-19 pandemic turned the sales processes and the way of reaching customers upside down. The...