One of the causes of business failure is improvisation when making decisions or executing actions. To avoid this, we must develop a business model, which is a tool before the business plan that helps us define the DNA of...

In recent months there has been a significant change in the way companies use technology. Initially, they only sought to adapt to the new reality, but later they began to use it to achieve effectiveness and efficiency in their...

We have worked on many e-commerce projects with entrepreneurs, in some since the beginning of the business plan, and in others with the business already underway. In all this time we have seen some that have started with great...

The government has announced that according to the GDP sector, this transit into the need to create a new industrial policy that offers tools such as automation or AI, after the impact of Covid- 19. The Government has presented its...

Marketing automation is a term that everyone talks about but is often used incorrectly. When we talk about marketing automation, we are referring to the automation of personalized marketing actions based on certain criteria defined by each company in...

Connected technology is playing a key role in keeping employees and professionals working during the pandemic. Companies and their IT systems must continue to evolve in this field to be able to support the new demands for remote work,...