Participation in the digital world has led to a change in the customer and consumer profile. From people who had…
Among all the possibilities that iPhones offer uniquely and exclusively on iOS, we find the more than well-known emojis. A…
We live in a critical moment in which brands must reaffirm and demonstrate their purposes and role in our lives.…
The concept of brand equity is relatively modern, and although it translates as brand equity, it refers to the value…
Man does not stop playing because he gets old, but he gets old because he stops playing" (Bernard Shaw) Have…
Artificial Intelligence (AI) is one of the new technologies that is expanding the most due to its numerous applications. Artificial…
During 2020 the digital transformation of organizations shot up 70% due to the COVID-19 pandemic. In 2020, the digital transformation…
When we are faced with the design or redesign of an omnichannel service process, using Service Design can be the…
Today we are used to having hyper-developed and high-capacity computer storage, but this was not always the case. Do you…
The increase in the number of cyberattacks has shown the need for security systems that protect companies from the entry…