Today we will talk about endomarketing in companies: what it is and how to apply efficient strategies that improve the productivity of our work team.
As an introduction, we must point out that end marketing is the set of techniques and actions that aim to optimize a company’s internal performance.
In other words, it is about reinforcing weaknesses and motivating to increase productivity and business performance.
What is endomarketing in companies?
Endomarketing is the institutional marketing strategy whose function is to direct the internal actions of companies. Therefore, it is also known as “internal marketing.” It seeks to improve relations between collaborators and the work team, thus reducing turnover.
Endomarketing is a continuous process that must be maintained over time—not being a short or medium-term action for growing companies.
For this reason, it is essential to identify application opportunities around internal communication channels. Since the means to be used define the quality of the actions to be executed. For this reason, it is vitally important to integrate, communicate and motivate before starting the implementation.
To integrate
Before starting any business and marketing plan, the secret is to make the workers understand that they are an important part of the company :
- Take their observations and decisions into account.
- Promotes teamwork.
Communicate
Endomarketing is based on communication. With this in mind, it is essential to optimize internal communication channels so that information travels directly without misinterpretation.
To motivate
We need to know the motivations of our workers. The economic aspect is a factor, but the possibility of training in other areas and enjoying job stability are aspects that, being on the table, we must analyze in depth.
If the workers’ aspirations are attainable, the next step will be to motivate them to meet their goals through work.
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How do you create successful end marketing campaigns in the company?
To create successful end marketing campaigns, it is essential to start by analyzing the company’s state. Likewise, it is necessary to identify business needs and priorities before making final decisions.
As we speak of teamwork, the participation and support of managers and the Human Resources department are vital.
With the work team organized, the next step will be to implement our plan. Here we share the four stages that make up an end marketing campaign in companies.
Surrounding analysis
The main thing is the analysis of the environment. Studying in-depth your company’s work environment allows you to identify important internal problems that limit productivity and work performance.
In most cases, such problems stem from factors such as:
- The market sector
- Staff selection and promotion
- The size of the company
- Internal communication
And finally:
Company policies.
If business policies do not adjust to the reality of the market sector and internal communication is not adequate, for example, clearly performance will be affected.
Hence the importance of the analysis of the environment as a starting point.
Opportunity Areas
Although it is important to identify weak points, it is also important to identify areas of opportunity for human talent. For this reason, it is necessary to have a clear overview of the collaborators and work team to know the capacities that can be exploited to the fullest.
This includes roles, training, attitudes, and vision for the future.
Adaptation process
At this stage, we will implement intelligent policies that help solve the problems that we have previously identified. The objective is to cover and satisfy immediate needs, responding to the requirements of the workers.
Therefore, the work team must know the new approaches and claims of the company, explaining in depth the changes implemented in business management.
This dynamic will facilitate the adaptation process of the employees.
Plan control
In the final stage of endomarketing, you will start controlling the plan. To achieve this efficiently, try to:
- Verify the newly implemented policies
- Make the necessary corrections on time
- Simplify processes and improve communication channels by limiting bureaucracy
- Constantly analyze the results.
Endomarketing is an everyday practice, do not forget it
What are the benefits of endomarketing in companies?
The benefits of endomarketing in companies are related to improved performance, economic savings, and increased productivity.
But, in addition to that, other advantages to highlight are:
- Work performance: Promotes motivation and collaboration, offering ideas and improvements for the work team. The performance of the employee’s increases because a healthy and practical environment is achieved.
- Healthy and pleasant organization: About the previous point, when a productive organization level is reached, the quality of work improves and with it, also the well-being and performance of the collaborators.
- Lower staff turnover: A good work environment decreases staff turnover. This leads to significant general improvements, including economic savings.
- Committed collaborators: Workers, feeling integration and communication improvements, will be much more loyal and will be more committed to the company’s objectives.
Endomarketing strategies in companies
To conquer customers and partners, the key is in the basics of endomarketing: integration, communication, and motivation. Once you reinforce these three pillars, the next step will be to implement interactive strategies that increase team satisfaction.
Talks and motivational events
To encourage employees’ personal and professional growth, it organizes talks and events of interest on topics of value. The goal is simple: for workers to set their personal goals for growth in the face of a quality training offer.
Employee satisfaction survey
Conduct satisfaction surveys to learn more about your work team. In addition to revealing the group’s comfort level, it will also allow you to identify specific situations to take care of the interests of the collaborators and their relationship with the company.
Benefits for the work team
It improves the benefits of transportation, food, and medical assistance and offers opportunities for extra training, bonuses, flexible hours, etc. As long as you can adapt a convenient format, the goal is to recognize monthly performance.
Promote public relations
Practice public relations through direct contact with the community, press, suppliers, customers, partners, and shareholders. In the same way, listen to claims and suggestions, and look for ways to contribute to the development of the local economy so that the actions and results point towards your commercial brand.
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